First of all, you need to check if your chosen brand name is already protected by law in Europe. Secondly, you need to decide on an ideal location for your sales base. In that respect, regional real estate prices, social security regulations, financial regulations, the traffic network, … will all play a key role.
In addition, it is important to decide whether you are going to outsource or not. And if so, do you contract all the work out to a European distributor or do you prefer a joint venture?
Last but not least, you will have to make a feasibility study. Is there an existing or a potential market for your products? Will there be enough market demand to sell your products? What are the transport and logistic resources available to you? And how do you maximize your return on investment? It is a study that needs to be made - both for the present and the future - of your European sales programme.
This feasibility study requires a considerable amount of time. Furthermore, you will need to be familiar with the European market and its logistic and distribution sectors. Finally, a view on the recent trends of your target market certainly helps you make the right choice.
NiHaoOuZhou can put you on the right track and delivers the requisite insight and up-to-date information to help create a successful sales base. The secret of our success is our personalized approach. We never deliver standardized, off-the-shelf solutions:
- We listen to your story and your chosen business strategy.
- We rigorously screen the European distribution market, according to your particular requirements.
- We advise and inform you on the different options and on current and future legislation.
- You can then make the best, well-deliberated choice.
Our Services
Our Marketing Services
Thanks to our first-hand knowledge of the European market, we can show you around your target market. Our respective
Marketing Services are competitively priced and help you to penetrate the market more quickly:
- Our Dedicated Market Scan enables you to screen the European Market.
- Our Dedicated Market Entry is a practical sales guideline that generates tailor-made, market data.
- Our Dedicated Market Update gives you an updated view on your current sales activities, which helps you to choose the right distributor.
Our Matchmaking Services
If you are looking for the right partner to outsource your sales activities to, or the right distributor for a joint venture, you will need to know the distribution sector like the back of your hand. NiHaoOuZhou is your ultimate
Matchmaking Partner in that respect.
Our broad network enables us to deliver the information and the business contacts you are looking for. We give you a personalized answer to your questions and guarantee the right match.
To find out more about our services, click
here.
Effective communication
If you choose NOT to outsource your sales activities in Europe, you will need to know how to communicate effectively. Who is your target consumer? What are the best communication channels? These are crucial points for good customer communication and for a successful marketing of your products.
Thanks to our twenty years’ experience in the marketing and communication business, we have the expertise and know-how to make it happen. We can help you to attain the best possible result. As we give you:
- The right promotional message
- To the right people
- At the right time
